After studying all the content including the articles and chapter discuss your personal customer journey and find new articles to substantiate your point of view of what the customer journey is today and where it will be in the future. Please refer to the article on Digitizing the customer journey by McKinsey posted in articles and notice the steps in Mike and Linda’s journey when buying an appliance. Use your personal experiences preferably dealing with apparel and beauty purchasing but be sure to also link new information ( articles research) on how the the customer journey and the zero moment of truth is evolving.

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